Real Estate Certifications & What It Means for You

PSA, ABR, RENE … they are more than mere letters –they are what set real estate brokers apart.

Certifications and designations mean your broker has committed significant time and attention to developing their skills and staying on top of the most current industry developments – all to provide their clients with the absolute best service possible.

Here are Helen’s certifications and what they mean to you.

SRS – Seller Representative Specialist: 

The Seller Representative Specialist (SRS) designation is the premier credential in seller representation.  It is designed to elevate professional standards and enhance personal performance.  In order to earn the SRS, agents must complete rigorous coursework in real estate sales and submit proof of successful transactions where they have acted solely in the capacity of sales representative.

Why it’s important for you: SRS certified brokers understand and apply methods, tools and techniques that provide sellers the support and services needed to sell their home for maximum return in minimal time.

PSA – Pricing Strategy Advisor: 

The Pricing Strategy Advisor (PSA) certification is specifically designed to enhance broker skills in pricing properties, evaluating and adjusting comparables, working with appraisers, and guiding clients through misperceptions around home values.

What it’s important for you:  Having an agent educated in the latest home pricing technology and skills provides you the most accurate picture of what a home is worth – whether buying or selling.

ABR – Accredited Buyer Representative

The ABR accreditation is awarded by the Real Estate Buyer’s Agent Council, a division of the National Association of Realtors. ABRs have gone an extra step, completing special coursework on the best practices for representing a buyer, including: duties of representing a buyer, contracts, disclosures, mortgages and negotiation.

What it’s important for you: Working with an ABR certified broker means you are working with someone current on the latest buyer issues and trends, who is committed to maintaining their professional edge and highest level of client service. Further, to earn an ABR a broker must provide proof of completed transactions with other homebuyers. It’s impossible for an inexperienced real estate agent to obtain the ABR designation.

RENE – Real Estate Negotiation Expert

The Real Estate Negotiation Expert course examines all types of negotiation formats and methods so that today’s negotiators can play the game to win. A full spectrum of tips, tools, techniques and advantages are provided so negotiators can provide effective results for their clients.

Why it’s important for you: Negotiation is the cornerstone of real estate transactions. Having a broker educated in negotiation strategy is crucial to receiving the best outcome in a transaction.

CSC – Certified Staging Consultant

Certified Staging Consultants learn simple, easy and inexpensive techniques to enhance a listed property’s exterior and interior features to make it more appealing to home shoppers.

 Why it’s important for you:  Simply put – home staging makes listings sell faster. Home buyers will decide if they are attracted to a home within the first few minutes of viewing.

SRES – Senior Real Estate Specialist

By earning the SRES® Designation, an agent has demonstrated the necessary knowledge and expertise to counsel clients age 50+ through major financial and lifestyle transitions in relocating, refinancing, or selling the family home.

Why it’s important for you:  Whether downsizing, looking for a residence with universal design features, or wondering whether a reverse mortgage would be of benefit, an SRS agent is uniquely qualified to help those over the age of 50 contemplating future housing options.